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Why Billionaires choose

Costa Smeralda for their vacations
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May 5, 2019

“This land resembles no other place. Sardinia is something else. Enchanting spaces and distances to travel-nothing finished, nothing definitive. It is like freedom itself” – DH Lawrence

The Costa Smeralda (Emerald Coast) on the North-East coast of Sardinia, Italy, attracts international billionaires and celebrities of all nationalities. Olbia airport (OLB) during the high season has the highest traffic of private jets in the world.

It is considered the perfect playground due to the yachts, designer boutiques, fine dining and the vibrant nightlife in an enchanting natural setting. The luxury traveler will find everything he or she dreams: Caribbean-like beaches in the daytime, and excellent services and facilities.

Costa Smeralda is home to famous European beaches: Principe Beach, Capriccioli, Pevero, Liscia Rujia and la Celvia where the real estate and the hotel room consistently rate among the world’s most expensive, including the Hotel Cala di Volpe, where The Spy Who Loved Me, a James Bond  film was shot in 1977.

The story of Costa Smeralda has started back in 1962 when nobody knew this area apart of the owner of San Pellegrino brand and couple of others business men. A famous entrepreneur brought the attention of Costa Smeralda to Prince Karim Aga Khan in the same year and invited him to explored the land. The Prince discovered the area landing in Olbia and the locals had taken him to what was called the Monti di Mola. Until the 50s the locals ignored the lands near the beaches and rather built and lived in the in land part. When the Prince arrived he thought it was not what he expected, not electricity, no roads, no buildings, no services, but he bought it anyway. It was when during a summer holiday, while he was cruising with his yacht that he had decided to leave the French Riviera and headed to Sardinia, when he had arrived from the sea he found what he called the most magnificent land on earth. It was the same part he explored but from the sea he felt in love with the area, the sun sparkling and the blue of the sky, the emerald color of the water and the pink color of the rocks and he called is Costa Smeralda, Emerald Coast. From that time this land remains famous from the colours of the flowers, the water, the sky, the particular pink granite. A one of a kind destination where the celebrities and the billionaires from all over the world find Costa Smeralda their home in Porto Cervo and around that area, creating the status symbol. From Greta Garbo, to Jacqueline Kennedy to name a few and of course the Prince himself had chosen Costa Smeralda for their vacation, and nowadays it is still the same.

The secret of Costa Smeralda is not only the fact for its beauty, but also for the privacy and the exhibitionism, the class, the extravagance. Everything has to be impeccable, but at the same time a guest needs to feel free in that perfection. A true selection of the people that could enter in this area is certain. It is know that the Aga Khan personally selected his guests who could join the parties and the official ceremonies.

A luxury experience that combines an amazing place with a hospitality culture around celebrities and wealthy people from when this elite destination was born without changing during the years.

A wealthy traveller feels in love with Costa Smeralda for what defines the ideal experience that is highly personal, understanding his or her preferences and creating a memorable experience inside and outside the hotel, villa or yacht.

Porto Cervo is a glamorous village that was established in 1963 by the consortium led by Prince Karim Aga Khan with the concept to build something for the world’s ultra-wealthy where they could moor their yachts, shop in designer boutiques, work on their tans, party alongside film stars, royals, titans of industry.

Porto Cervo is also know for its number of high-profile super yacht and sailing events held annually, including the Lorno Piana Superyacht (from June 3rd to June 8th 2019), the Maxi Yacht Rolex Cup (from September 1st to September 7th 2019),  and the Perini Navi Cup (eight edition in 2020).

Costa Smeralda is the place where wealthy people come to see and be seen, and everything is Instagram-worthy from the signature bellinis, made with fresh peaches to the sun sets.

There are high-class villas for rent that features, privacy private access to beautiful beaches and spectacular sea views, large and expansive luxury hotels like the celebrated Hotel Cala di Volpe, built by the Aga Khan in the 1960s, the sprawling estate resembles a small fishing village and features an Olympic-sized saltwater pool, six restaurants and bars, three tennis courts, two fitness centers, and a private beach. Hotel Cala di Volpe has hosted luminaries including Princess Caroline of Monaco, Lenny Kravitz, Denzel Washington to mention some since its opening.

This luxurious holiday enclave remains the destination that made the 7th place as world’s top billionaire’s favorite getaways (rich people with more than 23 millions dollars of assets) by the Savill’s one of the world giants development company, founded in 1855 in London.

Visit and explore a place that creates magical experiences.

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