Selin Persentili Aral is an entrepreneur, and global brand management and business development consultant with 20+ years of experience working in main hubs of the world; New York, London, Istanbul, Abu Dhabi, and Dubai – holding a global, multi-cultural vision, experience and network. Selin’s consultancy advice and passion is sought by and trusted by some of the world’s most demanding luxury lifestyle and travel brands as well as start-ups; and making them global successes. Selin has been working on global business development strategies, partnerships and integrated brand communications – inclusive of branding, advertising, digital, traditional, direct, event marketing and PR. She has also worked with and supported by experienced and respected designers, art directors, film directors, photographers and architects.